Sustainable apparel: a perspective from Bangladesh’s young consumers

نویسندگان

چکیده

Purpose This study aims to understand Bangladeshi young consumers’ perceptions of sustainable apparel. Specifically, through the lens theory reasoned action (TRA), this investigates impacts man–nature orientation (MNO) and social influences on intention purchase Design/methodology/approach Empirical survey-based research was conducted, data were collected from 387 college students. Findings The findings show that MNO significantly attitudes toward purchasing apparel, which, together with influences, making efforts Originality/value incorporates specific cultural value – traditional TRA model apparel intention. results demonstrate applicability framework in understanding consumer behavior context Bangladesh, which is a developing country collectivistic culture. provides insights into how brands retailers should design their sustainability strategies countries such as Bangladesh.

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ژورنال

عنوان ژورنال: Social Responsibility Journal

سال: 2023

ISSN: ['1747-1117', '1758-857X']

DOI: https://doi.org/10.1108/srj-01-2022-0035